It had been an experiment, to begin with. But the place had dipped to a tiny township.
On the very first season the website, at Humberston Fitties, had four occupiers. By 1960, there have been 230.
The Telegraph reported: “The need for space has increased so much a larger field near the old one behind the chalet camp has been taken over with space for as many as 600 caravans.
“A beginning has been made on building two shops and a cafe having a fish and chip shop. And fall, clumps of trees will be planted to break up the skyline that is somewhat flat.
“These are only a few of the developments that are rapidly turning Humberston Fitties to a bustling little seaside resort of this casual type”
The chalet camp that was, at that moment, almost full, was being enlarged and a new road was being built to the caravan camp.
The newspaper added: “Just an approved type of professionally-built chalet is going to be allowed to line this street.”
Humberston Fitties virtually had its own airfield in 1960.
An application to build a single was considered by members of the Grimsby Rural District Council.
The program was filed by Norfolk Airways which provided three suggestions:
A landing strip to the company’s own aircraft offering “flips” to holidaymakers;
A plan to get a slightly larger area that could also deal with flights from flying aircraft.
A larger site that could offer air cargo solutions.
The Telegraph reported in October 1960: “The council’s Fitties Committee considered the suggestion as extremely interesting, but determined they could not offer space close to the Fitties without encroaching on valuable agricultural land.”